SWOT
- Strength: The product already well trusted and the brand awareness already successes. This product becomes favorite drink in Indonesia and an icon for a tea product.
- Weakness: Have a same variety of flavor.
- Opportunity: Tea still the common drink in Indonesia and Teh Botol Sosro can be consumes everywhere, anywhere!
- Threats: Many competitors with many variations of taste. Lifestyle of Indonesian people are going to change, they also like another type of drink like soda drink or coffee.
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