PRODUCT LIFE CYCLE J.CO DONUTS

Development

J.co Donuts and coffee develop in 2003. The company wants to create a new innovation with mixed flavor of Donuts, so the consumer not feel bored. J.co make the concept of Elegant with a medium price. Target market is teenagers to business people.

Introduction

First outlet was opened in Indonesia, mall kelapa gading on June 2006. The first time we open, we give a sample product (Glazy Donuts) to the people so they can feel the difference taste with other products. j.co each product is proven healthy by department kesehatan Jakarta.

Growth

In 2007 j.co growing until opened 47 outlet in Indonesia. In 2007 j.co also opened in other countries in ASIA, such as: Singapore, Malaysia and Philippine. J.co can growth because the company make a new innovation. The company also provide many kind flavor of donuts, so the consumer can choose the favorite of flavor.

Maturity