Company Profile
Giordano was born on 1981 in Singapore. The product of Giordano is made from Singapore. Giordano has a design and model which made from Hongkong and produce in Singapore. Giordano makes the model based on the four seasons in the world.
In Indonesia, we can see a lot of Giordano’s outlet, but that outlets are not franchise. Singapore imports their Giordano’s product to Indonesia and another country. Indonesia does not import all of the design from Singapore, but Indonesia just follow the indonesian market’s taste. In 1992, Giordano Indonesia had opened their first outlet in Mal Taman Anggrek, Jakarta.The second outlet was on Kelapa Gading, Jakarta.
Giordano words does not have a special meaning, but we have a Frog symbol which has a lot of meaning. Example, before the frog is become adult, the frog grows from tadpole to an adult frog. And the process is not simple, they trough the significant steps to become adult, like Giordano nowadays which already known by every people in the world. For Giordano Junior, we have a symbol to describe the growth of the kids, which is Cow symbol. Giordano Indonesia do not have a factory to produce our product. So the product is imported from Singapore.
Price
We have our value factor that influence our price. If the customers wear our product, they will feel comfortable, look great, and bonafide. Our product is last for long time, so customers able to use it for long time. We believe that our product price match with our value. It makes our customers believe if they wear our product, so they will have a pride to feel it. Our company using fixed price for our product, the customers are unable to bargaining, so that means we do not have negotiation with our customers. So far, our customers never complain about the price methods we used. Our competitor are Baleno, Bossini, and Samuel & Kevin, but our major competitor is Baleno, because the design, colour, and features is similar like our product. Baleno’s quality is lower than our product. Both of the product are from Hongkong, but Baleno’s positioning is not as good as our positioning. Besides that, Baleno’s form of distribution is not as intensive as us. Their outlet is only is ha specific public place. It means that our outlet is more than Baleno’s outlet.Place
We use intensive type of form distribution. As you see our outlet is in many public place in the a lot of big city in this country. Our outlet usually near from our competitor, Baleno’s outlet. It’s one of our marketing strategy. Because we know that the customer will choose our product if they see both of the outlet. We are not use exclusive type of form of distribution, because we do not want the customer feels not confident to come to our outlet. We want to attract many customers from every community class.
Our payment method are credit card, debit, and also cash. We don’t use indirect shopping, such as send the catalogue to the customer member, because we want the costumer come to our outlet directly and enjoy our product while shopping there. If the customers buy the product and feels not comfortable enough to their body, we can help them to fix the size of the clothes, only in 30 minutes after they bought the clothes. But, they have to bring their payment bill and tag on behind the shirt. Because, if they do not bring the payment bill and there is no tag in their shirt, we can not believe that the product is original. The customer able to change their clothes not only in the Giordano’s outlet they bought it, but also in every Giordano’s outlet. For example, if you buy trousers in Giordano Senayan City, and when you have arrived home, you feel uncomfortable with that trousers, whereas your house near from Kelapa Gading. As you know, in Kelapa Gading Mall, you can repair your trousers there. We do not have any guarantee or warranty in our company. We just provide the repairing for our product.
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